Retail
Bring shoppers back to the store
Purple Engage turns store WiFi sign-ins, till sales and sign-up forms into one record per shopper, then brings them back with email, text, WhatsApp and offers redeemed in store.
What can a shop do with Purple Engage?
Retail visits are often short, so these plays work after the visit rather than during it. Anything your AI team stages waits for your approval.
- Welcome every new shopper: a thank-you after a first visit, while the store is still fresh in their mind
- Win back quiet regulars: Engage spots shoppers who have stopped visiting and drafts a campaign for you to approve
- Birthday and anniversary automations you set up once
- Single-use vouchers redeemed in store, with caps per shopper and per store
How does Engage know who visits my stores?
Every guest WiFi sign-in becomes a contact with a visit history for each store. Till and online sales add what each shopper bought, and sign-up forms bring in shoppers who have not connected yet.
- WiFi sign-ins from Purple WiFi, Cisco Spaces, Cisco Meraki and Juniper Mist
- Sales from Square, Epos Now, Loyverse, Lightspeed X-Series and Shopify
- Engagement stars from real visits and human actions: Champion, Loyal, Occasional, Fading and Dormant
How do I bring shoppers back?
With automations that start from what a shopper did, such as a first visit, a purchase or a birthday, and with campaigns your AI team drafts for you to approve.
- Automations started by visits, purchases and dates, with exit goals
- Email, SMS and WhatsApp campaigns, with texts and WhatsApp sent through your own Twilio account
- Single-use offer codes with caps, redemption windows and a budget that ends the offer, redeemed on the shopper's phone or in the staff web app
- Retail triggers (product views, checkouts started, price drops and back in stock) and till redemption are pilots the Purple team sets up with you
How do I know a campaign brought shoppers back?
Engage compares shoppers a campaign was sent to with shoppers held back on purpose, so you see the extra visits and sales the campaign brought in, not just opens.
- The extra share of shoppers who came back or bought, against a held-back group, with a range and takings for each group
- Offer report with redemptions by store and hour, and cost against budget
Who decides what reaches a shopper?
You do. Nothing reaches a shopper until a person approves it. Consent is checked when you approve and again before each message, and an import can never undo a shopper's own opt-out.
- Double opt-in forms that keep the consent wording each shopper saw
- A branded preference centre
- A suppression list that survives re-import
Questions
Do I need Purple WiFi?
No. Engage works with Purple WiFi and with Cisco Spaces, Cisco Meraki and Juniper Mist. Without guest WiFi you can still bring shoppers in from your till, online store, sign-up forms or a CSV import.
Does it replace my email platform?
It can, or it can run alongside it while you try it at one store. Contacts and consent sync both ways with Mailchimp and HubSpot.
Will it send messages without me?
No. Every campaign the AI team drafts waits for your approval, and nothing reaches a shopper until a person approves it.
Does it run points or stamp cards?
No. Rewards are single-use vouchers, not points or stamps.
Start with one store
See your own shoppers, who has gone quiet and what to send them. The free plan is listed at 500 credits a month, with unlimited* contacts and no card needed.