How long can a journey wait?
Up to 90 days.
Journeys
Status: BetaJourneys started by visits, purchases and bookings
Journeys are the automations in Purple Engage. They start from something a guest did, wait for what they do next, and send an email, an SMS or an offer at each step.
What can start a journey?
Things guests do, and dates that matter to them. A journey can start when a guest joins your WiFi, makes a purchase, completes a booking or checks out of a hotel, or on a birthday or anniversary. Offers, forms, tags, properties, segments and API calls can start one too.
- Joins WiFi, at any venue or a chosen oneStatus: Beta
- Makes a purchase, with an optional venue and minimum spendStatus: Beta
- Completes a bookingStatus: Beta
- Checks out of a hotelStatus: Beta
- Redeems an offer, or is issued a voucherStatus: Beta
- Submits a formStatus: Beta
- Has a tag added or removed, or a property changedStatus: Beta
- Joins or leaves a segmentStatus: Beta
- Birthday, anniversary or sign-up anniversaryStatus: Beta
- An API callStatus: Beta
- Booking no-show or cancellationStatus: On the roadmap
What can a journey wait for?
The guest's next move. A journey can wait until they visit, redeem an offer, make a purchase, book, open or click an email, or reply to an SMS, for up to 90 days. Exit goals stop the journey early, for example as soon as the guest redeems or books.
- Wait for a visit, redemption, purchase, booking, open or click, or SMS replyStatus: Beta
- Waits of up to 90 daysStatus: Beta
- Exit goals, such as stopping when a guest redeems or booksStatus: Beta
What can each step of a journey do?
Send an email or an SMS, add or remove tags, update a property, issue an offer, alert your team, or send the guest's details to a webhook. A WhatsApp step is on the roadmap.
- Send an emailStatus: Beta
- Send an SMSStatus: Beta
- Add or remove tagsStatus: Beta
- Update a propertyStatus: Beta
- Issue an offerStatus: Beta
- Alert your teamStatus: Beta
- Send to a webhookStatus: Beta
- Send a WhatsApp messageStatus: On the roadmap
Can I test one path against another?
Yes. A split sends guests down two to five paths, with a held-back group that receives nothing, so every path has a baseline to beat rather than only being compared with the others.
- Splits into two to five pathsStatus: Beta
- A held-back group alongside the pathsStatus: Beta
What happens if I edit a journey that is already running?
Guests already in the journey finish on the version they started, so an edit never changes the path under someone halfway through it. Loop protection stops a guest being sent round the same steps again and again.
- Edit a live journey: guests already in it finish on their versionStatus: Beta
- Loop protectionStatus: Beta
Questions
Can a journey stop once the guest does what I wanted?
Yes. Exit goals end the journey for a guest who, for example, redeems the offer or books.
Can journeys send WhatsApp messages?
Not yet. A WhatsApp step is on the roadmap. WhatsApp campaigns are in Beta.
Can a no-show or cancellation start a journey?
Not yet. Booking no-show and cancellation triggers are on the roadmap. A completed booking is a Beta trigger.
Set up your first journey
The free plan includes 500 Actions a month and unlimited contacts, with no card needed.