Marketing guides for physical venues

Square Marketing and Toast marketing alternatives

You will be able to decide whether Square Marketing, Toast Marketing or Purple Engage should build and run your venue marketing list.

Win-back emails for lapsed hotel and restaurant guests: timing and offers

You will be able to define when a hotel or restaurant guest has lapsed, using their last guest WiFi login and your own median return interval.

Gmail and Yahoo sender requirements: what venue marketers need to change

Use this guide to work out whether Gmail and Yahoo treat your venue as a bulk sender, and what to fix first.

How to build a guest WiFi email list that actually converts

You will be able to turn your guest WiFi login into a consented sign-up form, choose what to ask for and how to word the opt-in, and set up visit-triggered emails.

Email deliverability for venues: a compliance checklist

You will be able to decide whether your venue's email programme is ready to send at bulk volume.

Building a restaurant loyalty program on email and WiFi

You will be able to build a restaurant loyalty programme that runs on guest WiFi and email, with no app or punch card.

Event marketing for pubs: an SMS and email campaign checklist

Use this checklist to plan pub event campaigns that reach the guests most likely to attend.

AI for restaurant and venue marketing: an implementation checklist

You will be able to decide where AI earns its place in your venue email marketing, set up the checks it needs, and prove its effect.

Customer data platform cost for hospitality groups: build, buy or use your WiFi data

You will be able to choose between building a data stack, buying a packaged customer data platform (CDP) or using consented guest WiFi data.

HubSpot vs Purple Engage for multi-site venues

Decide whether HubSpot, Purple Engage or both should run marketing across your venue estate.

Lookalike audiences for hotels: a setup checklist using first-party guest data

You will be able to build a Meta lookalike audience that finds new guests likely to book direct, seeded from consented guest WiFi opt-ins joined to booking-engine data.

Hotel CRM vs email marketing tool: what a venue CRM adds

Decide whether your hotel needs a guest CRM that builds a consented marketing list from guest WiFi logins, or whether an email tool such as Mailchimp or Klaviyo is…

Stadium fan marketing with WiFi data: a match-day campaign checklist

You will be able to plan a full match-day email programme from guest WiFi logins: capture consented fan emails, tag each record by fixture, and run pre-match, half-time…

Customer journey automation for gyms and leisure centres: an implementation guide

Use this guide to turn a new member's first 90 days into timed email and SMS steps, triggered by guest WiFi visits and consented opt-ins.

Discounts vs added-value offers for restaurants: protecting your margin

You will be able to decide, sitting by sitting and guest by guest, whether a percentage discount or a free extra protects more margin.

Digital vouchers and offers for pubs: redemption tracking and ROI

You will be able to issue unique, single-use pub vouchers to a consented guest WiFi list and hold back a random 10% holdout.

NPS surveys for multi-site restaurant groups: comparing loyalty across sites

You will be able to choose between a centralised group NPS programme and site-led surveys, then compare loyalty fairly across your restaurants.

Post-visit feedback survey checklist for hotels and restaurants

You will be able to design a three- to five-question post-visit survey, set send times by venue type and build a consented send list from guest WiFi logins.

TripAdvisor vs Google reviews for hotels: where to focus review requests

Decide, venue by venue, whether post-stay review requests should go to Google or Tripadvisor, based on where your bookings start and your review gap with nearby…

Google review requests for restaurants: a compliant checklist

You will be able to set up a Google review request programme for your restaurant that stays inside Google's policy, UK GDPR, PECR and the DMCCA 2024.

Meta Conversions API integration for restaurants: measuring ads against real visits

You will be able to decide whether to send consented guest WiFi visits to Meta's Conversions API, and set it up in six steps.

Meta custom audiences from guest WiFi data: a checklist for venues

You will be able to decide whether your guest WiFi data is ready to feed Meta custom audiences, and run the routine yourself.

WhatsApp vs SMS for restaurant marketing: cost and reach compared

Decide whether WhatsApp or SMS should carry your restaurant offers and booking messages by comparing reach, billing units, consent rules and template approval.

SMS vs email for pubs and bars: which channel brings guests back

You will be able to decide which pub and bar messages belong in SMS and which belong in email, and work out what each send costs.

WhatsApp marketing for hotels: opt-in rules and a setup checklist

You will be able to decide where to capture WhatsApp consent at your hotel, which Meta-approved template category each message belongs in, and what to measure weekly.

SMS marketing for restaurants: costs, consent and what to send

You will be able to work out what each restaurant text really costs per segment, collect SMS consent at your guest WiFi login that meets UK GDPR and PECR, and send three…

Attributing return visits to your email campaigns

This guide explains how physical venues can attribute return visits directly to their email marketing campaigns - the metric that generic tools like Mailchimp and…

How to build an email list from your WiFi (without buying one)

This guide outlines how physical venues can turn their guest WiFi into their largest source of first-party data.

CAN-SPAM compliance for US restaurants and venues

Turning retail footfall into an email list

Email deliverability basics for venue marketers

What to email guests after their first visit

Mailchimp alternatives for restaurants and hospitality

Proving marketing ROI to venue owners with WiFi data

Driving direct bookings with hotel email marketing

RFM segmentation for restaurants and hospitality

Revenue per send: the email metric venues should track

Segmenting email by location for multi-site venues

Pre-stay and post-stay email sequences for hotels

Collect customer emails in a restaurant without sign-up forms

QR codes vs WiFi login for collecting customer emails

Managing consent and unsubscribes for venue email

Managing email consent correctly is the difference between a high-converting guest database and a GDPR liability.

Email marketing for shopping centers and malls

Shopping centres capture millions of footfall visits each year but rarely own the relationship with the shopper.

Event and seasonal promotion emails for venues

This guide details how venues can use first-party WiFi data to execute highly targeted event and seasonal email marketing campaigns.

The best email marketing software for restaurants, compared

This guide compares send-only email tools like Mailchimp and Klaviyo against build-and-send platforms like Purple Engage.

SMS and email: multi-channel campaigns for venues

This guide explains how to orchestrate SMS and email into a single, automated campaign strategy for physical venues.

Guest WiFi marketing software compared: Purple Engage, Beambox, and Adentro

This guide compares Purple Engage, Beambox, and Adentro to help marketing directors and venue operators choose the right guest WiFi marketing software.

Mailchimp for hotels: where it falls short for venues

This guide explains why generic email tools like Mailchimp fall short for hotels, as they track inbox metrics rather than physical return visits.

Email marketing for multi-location restaurant groups

Running a consistent email programme across a multi-location restaurant group requires more than a good sending tool.

Email marketing for cafés and coffee shops

Café email marketing is the highest-ROI channel available to independent and multi-site coffee shops, but it fails when operators cannot build a list.

Why purchased email lists fail venues

Buying email lists is one of the fastest ways to damage your sender reputation, violate GDPR, and waste marketing budgets.

Customer lifetime value for restaurants and hotels

A practical guide for hospitality marketers on calculating and increasing customer lifetime value (CLV) using verified visit data.

Using dwell time and visit data to segment venue guests

This guide shows marketing directors and CRM managers how to build behavioural segments from dwell time and visit frequency data captured through guest WiFi.

First-time vs. regular guests: tailoring email by customer type

This guide explains why first-time guests and returning regulars require fundamentally different email messaging to drive repeat visits.

Birthday and anniversary email campaigns for venues

This guide details how venues can implement automated birthday and anniversary email campaigns to drive high-intent return visits.

Automated review-request emails for venues

This guide explains how to build automated review-request emails using verified guest WiFi data to increase your Google rating.

Grow a first-party email list without discounting your margin

This guide shows how physical venues can build a high-quality, GDPR-compliant email list using guest WiFi, eliminating the need for margin-eroding discounts.

Email capture rate benchmarks for venues

This guide sets out what a healthy email capture rate looks like for physical venues and shows how branded guest WiFi login pages lift it.

Email marketing for bars and pubs

This guide shows owner-operators and marketing managers at bars and pubs how to build a regulars list from guest WiFi logins and use it to fill quiet nights with…

UK PECR and the soft opt-in: email marketing rules for venues

This guide explains what UK PECR requires for venue email marketing and why the soft opt-in exception is structurally insufficient for physical venues.

Welcome email series for first-time venue guests

A welcome email series is the fastest way to turn a first-time venue guest into a repeat customer.

Guest WiFi email capture: how it works and what to expect

Guest WiFi email capture turns every WiFi login into a verified, GDPR-aligned contact in a database you own.

Segmenting guests by visit frequency: how to reward your best customers

This guide explains how to segment physical venue guests based on visit frequency using WiFi login data.

WiFi-triggered email campaigns: what to send and when

WiFi-triggered email campaigns let venue operators turn every guest WiFi login into an automated marketing action - welcome sequences, loyalty rewards, win-back flows…

GDPR-compliant email marketing for venues: a practical checklist

This practical checklist guides venue marketers through the essentials of GDPR-compliant email marketing.

Measuring email ROI for physical venues: beyond open rates

Most venue marketers track opens and clicks, but these metrics fail to show whether an email campaign actually drove footfall.

Win-back campaigns for venues: how to bring lapsed guests back

This guide shows venue operators and marketing managers how to build automated win-back email campaigns that target guests who have not visited in 30, 60, or 90 days.

Email segmentation for venues: a practical guide

Email segmentation for venues explains how physical venue operators - restaurants, hotels, bars, and retailers - can move beyond generic broadcast emails to targeted…

How to increase customer retention with email marketing

This guide explains how to increase customer retention with email marketing by turning guest WiFi into an automated first-party data capture engine.

Purple Engage vs Mailchimp: what venue marketers need to know

This guide compares Purple Engage with Mailchimp for marketing directors and owner-operators at physical venues.

First-party data for venues: why your WiFi is your best marketing channel

Third-party cookies are disappearing, leaving venue marketers without a reliable way to reach past guests.

Email automation for hotels: a practical guide

Email automation for hotels turns guest WiFi logins into verified, GDPR-compliant first-party data.

WiFi marketing for retail: turn footfall into a customer list

This guide explains how retail venues can use their existing guest WiFi to capture first-party data and build a GDPR-compliant customer list.

Email marketing for restaurants: a practical guide

Why email beats paid social for restaurants, how to build the list from your guest WiFi, what to send to first-timers, regulars and lapsed diners, and how to measure…

First-party data for venues: what it is and how to collect it

A plain-English definition of first-party data, why it matters more every year as third-party cookies disappear, and how a physical venue collects and activates it.