Do I need Purple WiFi to build guest profiles?
No. You can create venues in Engage and build profiles from your till, bookings, PMS, forms and imports. Purple WiFi, Cisco Spaces, Cisco Meraki and Juniper Mist add a visit history from guest sign-ins.
Guest data
Status: BetaGuest profiles built from WiFi, till and booking data
Purple Engage keeps one record per guest, joining their WiFi visits, till spend, bookings and hotel stays. We know who walked in, even if they never booked or bought.
How does Engage build a guest profile?
From every system that sees the guest. Each WiFi sign-in becomes a contact with a visit history for each venue, and historic Purple WiFi guests are imported on setup. Till sales, bookings, hotel stays, forms, CSV imports and the API add to the same record.
- Purple WiFi sign-ins, with historic guests imported on setupStatus: Beta
- Sign-ins from Cisco Spaces, Cisco Meraki and Juniper MistStatus: Beta
- Sign-ins from HPE Aruba and RUCKUSStatus: On the roadmap
- Venues created in Engage, for groups without Purple WiFiStatus: Beta
What does a guest record show?
One activity record per guest, covering visits, till spend, bookings, hotel stays, email, SMS, offers, surveys and forms. Engage calculates lifetime value, last visited, age and NPS for each guest, and takes their time zone from the venue they last visited.
- One activity record across visits, spend, bookings, stays, messages, offers, surveys and formsStatus: Beta
- Calculated lifetime value, last visited, age and NPSStatus: Beta
- Time zone taken from the venue each guest last visitedStatus: Beta
What are engagement stars?
A score for how engaged each guest is: Champion, Loyal, Occasional, Fading or Dormant. Stars count human actions and real visits, so Apple Mail Privacy Protection opens are excluded. Every guest has a "why 4 stars?" explanation that shows what earned the score.
- Champion, Loyal, Occasional, Fading and DormantStatus: Beta
- Human actions and real visits only, with Apple Mail Privacy Protection opens excludedStatus: Beta
- A "why 4 stars?" explanation on every guestStatus: Beta
Can I bring my own data in and take it out?
Yes. Add custom properties for anything Engage does not already track, and import contacts from CSV. The import records which channels each guest's consent covers, so consent for one channel is not treated as consent for all of them. You can export your guests too.
- Custom propertiesStatus: Beta
- CSV import that records which channels consent coversStatus: Beta
- ExportStatus: Beta
Can Engage predict what a guest will do next?
Not yet. Predicted churn, next visit and lifetime value are on the roadmap. Today each guest's record shows their calculated lifetime value, last visit and engagement stars, and a segment can find everyone who has not visited in 30 days.
- Predicted churnStatus: On the roadmap
- Predicted next visitStatus: On the roadmap
- Predicted lifetime valueStatus: On the roadmap
Questions
Do Apple Mail Privacy Protection opens count as engagement?
No. Engagement stars count human actions and real visits, and opens from Apple Mail Privacy Protection are excluded. Where opens cannot be measured, reports show "not measured" instead of 0%.
Which time zone does Engage use for each guest?
The time zone of the venue the guest last visited. Engage uses it to send at a set local time and to keep SMS out of quiet hours.
Can I add fields Engage does not track?
Yes. Custom properties hold anything else you record about a guest, and segments can use any field.
See what your guest data already knows
The free plan includes 500 Actions a month and unlimited contacts, with no card needed.