Engage
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CRM and commerce

Mailchimp + Purple Engage

Keep audiences connected across your marketing.

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What connects with Engage

Contacts and consent sync both ways. Engage segments flow out to Mailchimp as audiences.

Explore customer data in Engage

Put the connection to work

Two ways to use Mailchimp with your Engage marketing.

Share an Engage segment

Send Engage segments to Mailchimp as audiences.

Keep preferences aligned

Sync contacts and consent both ways so your audience data stays connected.

From connection to campaign

Start with one useful workflow. Check the data, then decide how much control to give your agent.

  1. Connect your account

    Use an account with permission to connect Mailchimp. Choose the venues or data sources you want to use.

  2. Check the data and permissions

    Review a sample record and confirm the relevant marketing permissions before adding people to campaigns.

  3. Set your goal

    Let your agent prepare the work. Approve each action, or enable autopilot within the limits you set.

Questions

What connects between Mailchimp and Engage?

Contacts and consent sync both ways. Engage segments flow out to Mailchimp as audiences.

Do I need Purple WiFi?

No. Engage works with customer data from your existing tools. WiFi is an optional source of guest and visit data.

Who controls the campaigns?

You choose. Approve each action and campaign, or let your Engage agent run agreed workflows on autopilot within your limits. External assistants connected through MCP have read and draft access.

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Make your connected data work harder

Bring your tools into one marketing platform. Set the goal and choose your level of control.

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