Start a flow from Engage
Use an Engage event to trigger a Power Automate flow.
Automation and data
Microsoft Power Automate + Purple Engage
Bring Engage into your business flows.
What connects with Engage
Engage events start flows, and flows add contacts, tags, events and consent to Engage.
Explore customer data in EngagePut the connection to work
Two ways to use Microsoft Power Automate with your Engage marketing.
Keep marketing data connected
Use a flow to add contacts, tags, events and consent to Engage.
From connection to campaign
Start with one useful workflow. Check the data, then decide how much control to give your agent.
Connect your account
Use an account with permission to connect Microsoft Power Automate. Choose the venues or data sources you want to use.
Check the data and permissions
Review a sample record and confirm the relevant marketing permissions before adding people to campaigns.
Set your goal
Let your agent prepare the work. Approve each action, or enable autopilot within the limits you set.
Questions
What connects between Microsoft Power Automate and Engage?
Engage events start flows, and flows add contacts, tags, events and consent to Engage.
Do I need Purple WiFi?
No. Engage works with customer data from your existing tools. WiFi is an optional source of guest and visit data.
Who controls the campaigns?
You choose. Approve each action and campaign, or let your Engage agent run agreed workflows on autopilot within your limits. External assistants connected through MCP have read and draft access.
Make your connected data work harder
Bring your tools into one marketing platform. Set the goal and choose your level of control.