Campaigns and automations
Build emails with a drag-and-drop editor. Trigger them automatically on a first visit, a lapsed regular, or a birthday.
Purple Engage
Email marketing for venues, with a list that builds itself
You already use a tool like Mailchimp to send email. It does not fill the list. Purple Engage does both: every WiFi login becomes a verified, opt-in contact, ready to segment and message. Built for the physical world, where customers visit every day but never leave their details.
Trusted by 80,000+ venues
Why Purple Engage
Mailchimp sends the campaign. We build the list, too.
Email platforms are good at sending. They leave the hard part to you: getting the email addresses in the first place. In a physical venue, customers arrive every day and leave no contact details. Purple Engage captures them at the one moment they will hand over their data - the WiFi login.
- The list builds itselfEvery WiFi login becomes a verified, opt-in contact in your database. No imports, no paper forms, no buying lists.
- Segments from real visitsGroup customers by visit frequency, dwell time, and venue, not just email opens. The lists stay current on their own.
- First-party data you ownDeclared-consent data, GDPR-aligned, with no third-party cookies. It is yours to keep, export, and use.
Everything you expect from email marketing, built for footfall
Campaigns, automations, and segmentation, tuned to how people actually use a venue.
Segmentation by behaviour
Target by visit frequency, dwell time, and location. A weekly regular and a one-time guest get different messages.
Proof you can measure
Tie every campaign back to return visits and spend. Harrods turned guest WiFi into a 57x ROI loyalty channel.
From WiFi login to repeat visit
No marketing team, no list to import. Purple Engage handles the data; you write the email.
01
Capture
A guest joins your WiFi and confirms their details on a branded sign-in page. The contact lands in your database, opt-in and verified.
02
Build
Every login grows your list and updates your segments automatically. Purple captured 440 million logins across its network in 2024.
03
Engage
Send campaigns that bring guests back, and watch opt-in rates run around 50% higher than other channels.
Ready to fill your list automatically?
See how Purple Engage turns your WiFi into a marketing list that builds itself. Book a 30-minute demo and we will map it to your venues.
Book a demo