A cafe with 400 guests
One email a month to everyone on the list.
- 400 emails
- 400 credits
400 credits a month
Covered by the free plan
Pricing
Pay for what you send, not who you know
Pay for credits, your monthly allowance. Contacts are unlimited* on every plan, including the free one. Paid plans run from £12 a month for 5,000 credits to £948 for 2,000,000. Above that, we quote for your volumes.
Choose your plan
Credits a month500 a month
Count the emails and WhatsApp messages you expect to send in a month, plus one per text segment (about 160 characters). Contacts do not count towards this.
Free
No card needed
Unlimited* contacts on every plan
AI you use (drafting, the agent, images) spends credits on every plan. Background monitoring and insights are included on paid plans.
The free plan is listed at 500 credits a month. Its listed terms pause sending at 500 until next month or an upgrade, and it is never billed for extra credits. Background monitoring and insights spend credits on it too.
Prices are listed with VAT included where it applies.
- Unlimited* contacts on every plan
- No card for the free plan
- Overage off unless you turn it on
- Never billed above a cap you set
- A started campaign is never cut off
Every plan
Every plan, at every size
Each plan is a monthly allowance of credits. Pick the row closest to what you send in a month, or move the slider above. Every paid plan can be billed monthly or annually.
Show prices in
| Credits a month | Monthly | Annual, paid once a year | Choose |
|---|---|---|---|
| Free | |||
| , Selected in the plan picker | Free | Free | Start free |
| 5,000 to 25,000 credits | |||
| £12 / mo | £130 / yr10% | ||
| £27 / mo | £293 / yr10% | ||
| £36 / mo | £391 / yr9% | ||
| 50,000 to 250,000 credits | |||
| £59 / mo | £652 / yr8% | ||
| £80 / mo | £880 / yr8% | ||
| £136 / mo | £1,499 / yr8% | ||
| £169 / mo | £1,858 / yr8% | ||
| £184 / mo | £2,021 / yr8% | ||
| 300,000 to 2,000,000 credits | |||
| £201 / mo | £2,216 / yr8% | ||
| £243 / mo | £2,673 / yr8% | ||
| £267 / mo | £2,933 / yr8% | ||
| £373 / mo | £4,107 / yr8% | ||
| £474 / mo | £5,215 / yr8% | ||
| £681 / mo | £7,496 / yr8% | ||
| £785 / mo | £8,637 / yr8% | ||
| £948 / mo | £10,430 / yr8% | ||
| Above 2,000,000 credits | |||
| Custom | Custom | Get in touch | |
Choose a row to set it in the plan picker.
Purple Engage is billed in pounds, US dollars or euros. Switching currency here changes this table only; the plan picker shows this site's currency.
Credits
What counts as a credit
A credit is the unit your plan's monthly allowance is measured in. Every channel, and the AI you use, draws on the same monthly credits, so there is one allowance to watch.
| Activity | Credits | Note |
|---|---|---|
| An email sent, in a campaign or an automation | 1 | One per guest. A campaign of 2,000 emails uses 2,000 credits. |
| A WhatsApp message | 1 | Twilio also bills the message on your own account. |
| A text (SMS) | 1 per segment | About 160 characters a segment, about 70 with emoji. |
| A survey invitation | 1 | |
| An offer inside a message | No extra credit | Covered by the message's own credit. |
| An offer issued on its own | 1 | |
| An offer redeemed | Free | |
| AI you use: drafting, suggestions, the agent, images | Priced by the work | See "AI and credits" below. |
| Background monitoring and insights | Included on paid plans | Spends credits on the free plan. |
| Storing contacts and capturing new ones from WiFi, forms or imports | Free | Unlimited* on every plan. |
| Ads on Facebook and Instagram, in pilot | No credits | See "Ads, in pilot" below. |
| Twilio's own charge for texts and WhatsApp | Not in credits | Billed by Twilio on your account at Twilio's price. Purple adds no markup. |
How texts are counted
One credit per segment. A segment holds about 160 characters, or about 70 with an emoji or another special character, so a 200-character text without emoji is two credits. Engage shows the part count as you write.
An estimate. The part count when the text is sent is what counts.
AI and credits
AI you use spends credits on every plan: drafting, subject suggestions, the agent and images. Each request is priced by the work, at least one credit, and a failed request costs nothing. Background monitoring and insights are included on paid plans.
Ads, in pilot
Facebook and Instagram ads are in pilot. Media is paid to Meta, or through your prepaid wallet if Purple manages the account. Purple's standard 15% fee is its own line, and the maximum total shows before you approve.
Worked examples
What a month of sending costs
Seven businesses, counted with the rules above.
A pub with 2,000 guests
Two emails a month to everyone.
- 4,000 emails
- 4,000 credits
4,000 credits a month
Covered by the 5,000 credit plan, £12 a month
or £130 a year, paid annually
The same pub, adding a text
Two emails and one short text a month to everyone.
- 4,000 emails
- 4,000 credits
- 2,000 texts of 1 segment
- 2,000 credits
6,000 credits a month
Covered by the 15,000 credit plan, £27 a month
or £293 a year, paid annually
Or stay on the 5,000 plan with overage on: 1,000 extra credits cost £2, so £14 that month.
Texts and WhatsApp messages are also billed by Twilio on your own account.
A restaurant with 5,000 guests
A weekly email, plus a birthday email with an offer inside.
- 20,000 emails
- 20,000 credits
- 400 emails with an offer inside
- 400 credits
20,400 credits a month
Covered by the 25,000 credit plan, £36 a month
or £391 a year, paid annually
A hotel with 10,000 guests
A weekly email, a welcome automation for new WiFi guests and a monthly WhatsApp message to some guests.
- 40,000 emails
- 40,000 credits
- 3,000 welcome automation emails
- 3,000 credits
- 1,200 WhatsApp messages
- 1,200 credits
44,200 credits a month
Covered by the 50,000 credit plan, £59 a month
or £652 a year, paid annually
Texts and WhatsApp messages are also billed by Twilio on your own account.
A 30-site group with 120,000 guests
Two emails a month, and one two-part text to a fifth of the list.
- 240,000 emails
- 240,000 credits
- 24,000 texts of 2 segments
- 48,000 credits
288,000 credits a month
Covered by the 300,000 credit plan, £201 a month
or £2,216 a year, paid annually
Texts and WhatsApp messages are also billed by Twilio on your own account.
A stadium with 400,000 fans
Four emails a month to everyone.
- 1,600,000 emails
- 1,600,000 credits
1,600,000 credits a month
Covered by the 2,000,000 credit plan, £948 a month
or £10,430 a year, paid annually
These examples leave out AI, which is priced by the work it does, and they use listed prices with VAT included where it applies.
At your limit
What happens when your credits run low
At 50%, 75% and 90%
Purple Engage emails you and shows an alert in the app at each point, so nothing stops without warning.
At 100%
It tells you again and sending pauses, because overage is off by default. Reading, reporting, editing, sign-up forms, WiFi capture, imports, unsubscribes and consent emails keep working.
If you choose
An Owner or Billing Admin can turn overage on with a monthly budget cap, which can be zero. Extra credits are charged per 1,000 on your next bill, never above your cap.
On the 1st
Your credits reset on the 1st of each month and sending carries on. Unused credits do not roll over, and you can upgrade at any time.
| Extra credits in the month | Per 1,000 |
|---|---|
| 1 to 10,000 | £2.00 |
| 10,001 to 50,000 | £1.00 |
| 50,001 and above | £0.60 |
Sends never stop halfway
A campaign reserves the credits it needs when it is scheduled. If your credits and any overage budget cannot cover it, Engage tells you before it starts.
The free plan is never billed
It has no card on file, so it pauses at 500 credits until the next month or until you upgrade.
Over every month? Upgrade
On the 5,000 plan, 10,000 credits over costs £20 as overage, against £15 more to move up to the 15,000 plan.
Compare plans
What every plan includes
Plans differ in how many credits you get each month. Contacts are unlimited* on all of them.
Show plan
| Plan detail | Free | Paid plans | Custom |
|---|---|---|---|
| Credits a month | 500 | 5,000 to 2,000,000 | More than 2,000,000 |
| Price | Free | From £12 a month | Quoted for your volumes |
| Contacts | Unlimited* | Unlimited* | Unlimited* |
| Card needed | No | Yes | Talk to us |
| Billing | Not applicable | Monthly, or annually to save 8% to 10% | Talk to us |
| When credits run out | Sending pauses until next month. Never billed. | Sending pauses, or overage on with a budget cap you set | Talk to us |
| AI you use | Spends credits | Spends credits | Spends credits |
| Background monitoring and insights | Spends credits | Included | Included |
| Email, texts and WhatsApp | Included | Included | Included |
| Automations, offers, surveys and forms | Included | Included | Included |
| Segments and the guest record | Included | Included | Included |
| AI marketing team | Included | Included | Included |
| Integrations, API and webhooks | Included | Included | Included |
| Reviews and ads | In pilot, ask us | In pilot, ask us | In pilot, ask us |
Getting started
Sign up online, then set up your account
Start free, or choose a paid plan in the plan pickerPaid plans: you pay on a secure Stripe page
We email you an invitation from the Purple portal, and the password you choose there is your Purple sign-in
Set up your business details, a sender, and your own domain, connected automatically where your DNS provider allows
Questions
Questions about pricing
Do I pay for contacts?
No. Contacts are unlimited* on every plan, including the free one. Purple Engage charges for what you send, so the WiFi logins you collect never raise your bill on their own.
What happens if I go over my credits?
Sending pauses until your credits reset on the 1st or you upgrade, because overage is off by default. On a paid plan, an Owner or Billing Admin can turn it on with a monthly budget cap, even zero. Extra credits are billed per 1,000 at the published rates on your next bill, never above the cap. The free plan has no card, so it is never billed.
What counts as a credit?
One credit per email, WhatsApp message or survey invitation. A text is one credit per segment: about 160 characters, or about 70 with an emoji. An offer inside a message is covered, a standalone offer is one credit, redemptions are free and storing contacts never counts.
Can a campaign run out of credits halfway through?
No. A campaign reserves its credits when it is scheduled, so a started send is never cut off. If your credits and any overage budget cannot cover it, Engage tells you before it starts.
Do the AI features use credits?
Yes. AI you use (writing help, Studio drafts from one sentence, the AI chat and AI team) spends credits on every plan, from the same monthly allowance as your sends. Background monitoring and insights are included on paid plans and spend credits on the free plan.
Who pays for texts and WhatsApp messages?
A text uses one credit per segment (about 160 characters, or about 70 with an emoji), and a WhatsApp message one credit. Twilio also bills it on your own account at Twilio's price, with no Purple markup. Availability and carrier charges depend on your destination.
What does annual billing save?
Between 8% and 10%, depending on the tier, paid once a year instead of monthly. The plan picker and the table of plans show the exact saving for each tier.
Is VAT included?
Yes, where it applies. In the UK the figure you see includes VAT at 20%. Elsewhere the rate differs, and in some countries VAT does not apply. Extra credits are listed the same way.
Do I need a card to start?
No. The free plan is listed at 500 credits a month, with unlimited* contacts, and needs no card. You add a card when you move to a paid plan.
Which plan should I choose?
Count the emails and WhatsApp messages you send in a month, add one credit per text segment, and pick the plan that covers it. If you are not sure, start on the free plan and watch what you use.
How are texts counted?
One credit per segment. A segment is about 160 characters, or about 70 when the text contains an emoji or another special character, so a longer text uses more than one credit.
Do offers use credits?
An offer sent inside a message is covered by that message's credit. An offer issued on its own is one credit, and redeeming an offer is free.
Do ads use credits?
No. Ads are in pilot. Ad media is paid to Meta, or through your prepaid wallet if Purple manages the account, and Purple's standard 15% fee shows as its own line before you approve.
How will I know I am running low?
Purple Engage emails you and shows an in-app alert at 50%, 75% and 90% of your allowance, and again at 100%. With overage on, it also tells you at 75% and 100% of your budget.
Do unused credits roll over?
No. Your allowance resets on the 1st of each month and unused credits do not carry over. If you often finish a month with credits left, a smaller plan may suit you better.
What still works when my credits run out?
Everything except new sending. You can still read, report and edit, and guests can still join through sign-up forms and WiFi. Imports and webhooks keep running, and unsubscribes, double opt-in and consent emails always go out.
Which currencies can I pay in?
Pounds, US dollars or euros. The plan picker shows pounds on the UK site and US dollars on the US site, and the table of plans can show all three.
What if I send more than 2,000,000 credits a month?
We build the plan around your sending. Tell us your volumes and we will come back with a number.
Start free. See what your next campaign is worth.
The free plan is listed at 500 credits a month, with unlimited* contacts and no card. Upgrade when you outgrow it.
Weighing what a plan is worth to you? Work it out with the revenue calculator