Engage
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CRM and commerce

Segment + Purple Engage

Connect customer events across your stack.

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What connects with Engage

Contacts and events flow into Engage, and Engage events flow out to Segment.

Explore customer data in Engage

Put the connection to work

Two ways to use Segment with your Engage marketing.

Bring events into Engage

Receive contacts and events from Segment for use in your marketing workflow.

Share Engage activity

Send Engage events back to Segment and the tools connected to it.

From connection to campaign

Start with one useful workflow. Check the data, then decide how much control to give your agent.

  1. Connect your account

    Use an account with permission to connect Segment. Choose the venues or data sources you want to use.

  2. Check the data and permissions

    Review a sample record and confirm the relevant marketing permissions before adding people to campaigns.

  3. Set your goal

    Let your agent prepare the work. Approve each action, or enable autopilot within the limits you set.

Questions

What connects between Segment and Engage?

Contacts and events flow into Engage, and Engage events flow out to Segment.

Do I need Purple WiFi?

No. Engage works with customer data from your existing tools. WiFi is an optional source of guest and visit data.

Who controls the campaigns?

You choose. Approve each action and campaign, or let your Engage agent run agreed workflows on autopilot within your limits. External assistants connected through MCP have read and draft access.

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Make your connected data work harder

Bring your tools into one marketing platform. Set the goal and choose your level of control.

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