Hotels
Make every stay the start of the next
Connect Mews and apaleo with your marketing. Welcome guests before arrival, follow up after checkout and measure the bookings you bring back.
Venues that use Purple WiFi include…
These are Purple WiFi customers, not Purple Engage references.
What can a hotel do with Purple Engage?
Bring Mews or apaleo stays into the guest record, send useful messages before arrival, start a journey at checkout and follow up with a post-stay survey. Include guests who visit your restaurant or bar without staying overnight.
- Hotel stays from Mews and apaleo on the guest record
- Journeys that start at hotel checkout
- Post-stay survey, with answers saved to the guest's profile
- Guests who use your WiFi without staying, known from their sign-ins
- Pre-arrival journeys
How does Engage bring hotel data together?
Mews and apaleo send stays and guests into Engage, and every guest WiFi sign-in becomes a contact with a visit history. Each guest's activity record shows stays, visits, POS spend, bookings, email, SMS, offers and surveys in one place.
- Mews: stays and guests in, guest updates and marketing consent back to Mews
- apaleo: stays and guests from reservations
- Guest WiFi sign-ins with a visit history
- One activity record for stays, visits, spend and messages
How do I bring hotel guests back?
Start a journey at hotel checkout: thank the guest, ask for a score, then send an offer for their next visit. Journeys can also start on a birthday or an anniversary, and can stop as soon as the guest books again.
- Hotel checkout trigger
- Birthday, anniversary and signup anniversary triggers
- Offers redeemed with a staff PIN, a self-redeem countdown or the staff scanner app
How do I know a campaign brought bookings back?
Engage measures campaign lift in visits, bookings and POS revenue against a held-back group, with a confidence range. You can compare two to six campaigns side by side, and A/B tests tell you when a result is too close to call.
- Lift in visits, bookings and POS revenue against a held-back group
- Compare 2 to 6 campaigns with confidence intervals
How does Engage keep guest consent in step with Mews?
Marketing consent recorded in Engage flows back to Mews, along with guest updates. Sign-up forms are always double opt-in with versioned consent wording, and guests can pick topics, pause for 30 days or leave in a branded preference center.
- Marketing consent sent back to Mews
- Double opt-in forms with versioned consent wording
- Branded preference center
Questions
Which PMS does Engage connect to?
Mews, apaleo, Cloudbeds and Oracle OPERA connect hotel stays with your guest records and campaigns.
Can Engage send pre-arrival emails?
Yes. Pre-arrival journeys help guests prepare for their stay. You can also start a journey at hotel checkout, on a birthday or anniversary, or when a booking completes.
Can I market to guests who eat or drink but don't stay?
Yes, if they sign in to your guest WiFi or book through a connected system. Their WiFi sign-ins become contacts with a visit history, on the same record as any stays.
Does Mews get the consent guests give in Engage?
Yes. Guest updates and marketing consent flow back from Engage to Mews.
Turn stays into return visits
The free plan includes 500 Actions a month and unlimited contacts, with no card needed.