01
Capture
A guest joins your WiFi on a branded sign-in page. Their contact lands in your CRM automatically.
Engage+
We fill your database. You send the campaigns. All in one platform.
Engage+ turns your high-intent customers into clean, consented contacts, so your campaigns reach the right people at the right time, to bring them back.
Why Engage+
Most tools start with 'import your list.' Purple skips that step.
Logins create contacts in your CRM, no lists to source or buy.
- The list builds itselfEvery WiFi login creates a contact. No forms to fill in.
- Segments from real visitsTarget by demographics, venue, visit frequency, dwell time, and recency - real behavior, not just email opens.
- First-party data you ownConsent captured and auditable in a single system - no fragmented consent chain.
Campaigns
Send the message that fits the moment
From a welcome email to a win-back offer, Engage+ triggers the right campaign off real visit data - automatically, or on your schedule.
- Triggered by real visitsA first visit, a lapsed regular, a birthday - each one can start its own campaign.
- Built for venue marketersDrag-and-drop emails, reusable templates, and scheduling that fits how venues work.
- Measured on footfallOpens, clicks, deliverability and revenue, all in one dashboard.
From WiFi login to repeat visit
No list to import, no manual data work. Engage+ handles the data; you do the marketing.
02
Build
Every login grows your list and refreshes your segments. 440 million logins captured across our network in 2024.
03
Engage
Send campaigns that bring guests back. Opt-in rates run around 50% higher than other channels.
The platform
Everything you'd expect from an email marketing tool, plus the audience it builds for you.
Live segments
No-code, and they update themselves. Every campaign sends to whoever matches, never a stale list.
Drag-and-drop email builder
On-brand emails with no code, reusable brand kits and merge-field personalization.
Complete contact timeline
Every visit and campaign interaction, on one profile.
Schedule, send and track
Send from your own domain; track opens, clicks and deliverability.
Bring your existing contacts
Import what you already have, on top of the list your WiFi builds.
The numbers behind the platform.
Real results from venues using Purple guest WiFi to drive repeat footfall.
Book a demo57x
ROI on a loyalty channel
Harrods turned their guest WiFi into a 57x ROI loyalty channel.
80k+
Venues worldwide
Hospitality, retail, hotels, stadiums and transport venues worldwide trust Purple.
440M
Guest logins in 2024
Every login is a contact record and a chance to drive a return visit.
~50%
Higher opt-in rate
WiFi contacts opt in at around 50% higher rates than other channels.
Get started
Talk to the Engage+ team
Tell us about your venues and we will show you how guest WiFi fills your CRM and powers the campaigns that bring guests back.
Keep exploring Engage+
See the full toolset, compare it to other platforms, and read the marketing guides our customers use to fill quieter days.
Ready to fill your list automatically?
Book a 30-minute demo and we will map it to your venues.
Book a demo