Start an external workflow
Receive Engage events at your endpoint and use them to trigger your own processes.
Automation and data
Webhooks + Purple Engage
Let your systems react to Engage events.
What connects with Engage
Engage sends 34 event types out to your own endpoint.
Explore customer data in EngagePut the connection to work
Two ways to use Webhooks with your Engage marketing.
Connect the tools you run
Choose from 34 event types when designing your event-driven integration.
From connection to campaign
Start with one useful workflow. Check the data, then decide how much control to give your agent.
Connect your account
Choose the data source, destination and permissions for your connection. Your technical team can use the API, events or file workflow described above.
Check the data and permissions
Review a sample record and confirm the relevant marketing permissions before adding people to campaigns.
Set your goal
Let your agent prepare the work. Approve each action, or enable autopilot within the limits you set.
Questions
What connects between Webhooks and Engage?
Engage sends 34 event types out to your own endpoint.
Do I need Purple WiFi?
No. Engage works with customer data from your existing tools. WiFi is an optional source of guest and visit data.
Who controls the campaigns?
You choose. Approve each action and campaign, or let your Engage agent run agreed workflows on autopilot within your limits. External assistants connected through MCP have read and draft access.
Make your connected data work harder
Bring your tools into one marketing platform. Set the goal and choose your level of control.