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Purple Engage vs Klaviyo

Klaviyo and Purple Engage compared on WiFi and till data, held-back groups, AI, ads, messaging and pricing. Every statement about Klaviyo comes from its own website and links to its source.

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Klaviyo or Purple Engage: which fits your venue?

Choose Klaviyo if most of your revenue comes through online orders or ecommerce, you want Google and Meta ad sync today, or you want many channels and a large app ecosystem. 2

Choose Purple Engage if your guests come to a venue: it builds contacts from WiFi sign-ins, joins till, booking and hotel stay data, and measures each campaign against a held-back group.

How do Klaviyo and Purple Engage compare, feature by feature?

Checked on klaviyo.com on 30 September 2026. The Klaviyo column says only what its own pages state, each with a numbered source. Where its site does not mention something, the cell says “Not listed on their site”, which is not the same as “No”.

Scroll across to compare all columns.

Klaviyo and Purple Engage, feature by feature, checked 30 September 2026
FeatureKlaviyoPurple Engage
Guest WiFi captureNot listed on their siteEvery guest WiFi sign-in becomes a contact with a visit history, from Purple WiFi, Cisco Spaces, Cisco Meraki or Juniper Mist.Also runs without Purple WiFi: venues can be created in Engage.
Till integrationsToast and Square among the integrations shown on their restaurants page. 2Square, Lightspeed X-Series, Lightspeed K-Series, Toast, Epos Now, Loyverse and Oracle Simphony.Zonal Aztec.
Offers redeemed at the tillNot listed on their siteCodes pushed into Lightspeed X-Series and Shopify, checked live at Toast and Lightspeed K-Series, and read back from Square, Epos Now, Loyverse and Oracle Simphony sales.Zonal Aztec.
Table bookingsReservations data through integrations, including OpenTable. 2No native bookings.Booking data from ResDiary, and a completed booking can start a journey.OpenTable and SevenRooms connectors.
Hotel PMSNot listed on their siteMews and apaleo: stays land on the guest record, and a hotel checkout can start a journey.Oracle OPERA and Cloudbeds.
Email marketingEmail marketing. 3A drag-and-drop builder with a brand kit, campaigns, A/B tests and journeys.
SMSSMS in over 20 countries. 4Through your own Twilio account, at Twilio's price with no Purple markup.
WhatsAppWhatsApp marketing, except to US numbers. 5Template campaigns through your own Twilio account. Not to US numbers, which Meta does not allow.WhatsApp steps in journeys.
Automated journeysAutomated flows. 6Started by a WiFi visit, a purchase, a completed booking, a hotel checkout, a birthday and more, with split paths and held-back groups.
LoyaltyRewards and loyalty balances shown in Customer Hub. 7No points or stamps loyalty.Wallet passes.
Review managementProduct reviews, for Shopify and WooCommerce stores. 8A “leave a review” button on surveys.A Google review inbox with AI reply drafts that a person approves.
Guest surveysThrough integrations: “Quizzes & surveys” is one of their integration categories. 915 question types, with answers written to the guest profile and NPS benchmarks.
PredictionsNext-order timing, churn risk and lifetime value. 2Predicted churn, next visit and lifetime value.
Results against a held-back groupHoldout groups, for accounts with at least 400,000 profiles. 13Extra visits, bookings and till revenue measured against a held-back group, with a confidence range.
Paid ad audiencesGoogle and Meta ad sync, and Lead Ads. 2Meta Custom Audiences from Engage segments, with part of each audience held back to measure visits.
AI assistantK:AI, the Composer marketing agent and Customer Agent. 1011An agent that works towards your goals, prepares campaigns and measures results. Choose individual approvals or bounded autopilot.
MCP serverThe Klaviyo MCP server, which ChatGPT connects through. 1012A remote MCP server with read and draft scopes. No scope can send.
Public APIFlexible APIs. 9A public REST API, and webhooks with 34 event types.

How are Klaviyo and Purple Engage priced?

Klaviyo

Klaviyo publishes its prices, shown in USD on its UK pricing page. The free plan covers up to 250 profiles and 500 emails a month. The paid email plan starts at USD 20 a month for 500 active profiles, with 5,000 emails a month. 14

SMS is charged per send, plus provider fees. 14

As shown on klaviyo.com on 30 September 2026. Prices change, so check their site before you decide.

Purple Engage

Purple Engage publishes its prices. You pay for Actions, where one message sent is one Action, and contacts are unlimited. The free plan includes 500 Actions a month with no card, and paid plans run from £12 to £948 a month. Twilio bills SMS and WhatsApp on your own account, with no Purple markup.

See Purple Engage pricing

When is Klaviyo the better choice?

When one of these describes your venues, going by what Klaviyo's own site says.

  • Most of your revenue comes through online orders, delivery or ecommerce, and you want predicted lifetime value and next-order timing. 28
  • You want Google and Meta ad sync today, and your list is large: holdout groups need at least 400,000 profiles. 213
  • You want 350+ integrations, the Composer agent, and access from ChatGPT through their MCP server. 21112

Where Klaviyo is ahead today

  • Google and Meta ad sync, today. 2Purple Engage:Create Meta Custom Audiences from Engage segments.Run campaigns through Google Ads.
  • Predicted churn risk and lifetime value. 2Purple Engage:Use predicted churn, next visit and lifetime value in Engage.
  • A published MCP server, used to connect ChatGPT. 12Purple Engage:Engage has a remote MCP server too, with read and draft scopes only: no scope can send.

When is Purple Engage the better choice?

When one of these describes your venues.

  • You want every guest WiFi sign-in to become a contact with a visit history, from Purple WiFi, Cisco Spaces, Cisco Meraki or Juniper Mist.
  • You want till spend, bookings and hotel stays on the guest record, from seven tills, ResDiary, Mews and apaleo.
  • You want campaigns measured against a held-back group, with a confidence range. Offer reports show held-back results once each group has 50 or more guests.
  • You want offer codes redeemed at the till.
  • You want to pay for messages sent, with unlimited contacts, and SMS and WhatsApp at Twilio's price on your own account.

How do you switch from Klaviyo to Purple Engage?

Switching from Klaviyo: what changes, step by step.

Moving from Klaviyo

  • Connect Klaviyo to Engage.
  1. Create your venues in Engage, or connect Purple WiFi, Cisco Spaces, Cisco Meraki or Juniper Mist.
  2. Import your contacts by CSV. Engage records which channels each contact's consent covers.
  3. Connect your till, booking system or PMS, so visits, spend, bookings and stays land on the guest record.
  4. Set up your own sending domain for email, and your own Twilio account for SMS and WhatsApp.
  5. Rebuild your automations as journeys, and measure your first campaign against a held-back group.

Questions

Is Purple Engage an alternative to Klaviyo?

For venues, yes: Engage is built around WiFi visits, till spend, bookings and hotel stays. Klaviyo's site lists predicted next-order timing and Google and Meta ad sync, which Engage does not offer today. 2

How big does a held-back group need to be?

Engage measures campaign lift against a held-back group, and its offer reports show the result once each group has 50 or more guests. Klaviyo's help centre says its holdout groups need at least 400,000 profiles. 13

Can an AI agent send messages from Purple Engage?

The built-in agent supports individual approvals or bounded autopilot. External assistants connecting over MCP have read and draft scopes only; they cannot send campaigns.

Can I use Purple Engage with Klaviyo?

Yes. Connect Klaviyo to Engage, or bring contacts in through CSV import, CSV over SFTP or the public API.

Where do these facts come from?

Every statement about Klaviyo on this page comes from klaviyo.com, read on 30 September 2026. Each source below lists the words we relied on. Purple Engage facts come from our own product pages.

  1. Klaviyo UK home pagehttps://www.klaviyo.com/uk/Powering 205,000+ relationship-driven brands across 100 countries
  2. Klaviyo for restaurantshttps://www.klaviyo.com/uk/industry/restaurantsRestaurant marketing that delivers smarter growthConnect your reservations, ordering, loyalty data, and more with 350+ integrationssyncing with Google and Meta ad syncing and Lead Ads integration.forecast next-order timing, churn risk, and lifetime value.OpenTable, Toast, Olo, and 350+ integrations
  3. Klaviyo email marketinghttps://www.klaviyo.com/uk/products/email-marketingEmail marketing that delivers wins…
  4. Klaviyo SMS marketinghttps://www.klaviyo.com/uk/products/sms-marketingEngage customers globally with SMS available in over 20 countries.
  5. Klaviyo WhatsApphttps://www.klaviyo.com/uk/products/whatsappMeta does not currently support WhatsApp marketing messages to US phone numbers.
  6. Klaviyo flowshttps://www.klaviyo.com/uk/features/flowsCreate drip campaigns that convert with automated flows
  7. Klaviyo Customer Hubhttps://www.klaviyo.com/uk/products/customer-experience-hubCustomers can see available rewards, offers and loyalty balances right in Customer Hub
  8. Klaviyo review managementhttps://www.klaviyo.com/uk/products/review-managementAvailable for Shopify and WooCommerce stores.
  9. Klaviyo integrationshttps://www.klaviyo.com/uk/platform-integrationsQuizzes & surveysWith built-in marketing integrations and flexible APIs
  10. Klaviyo AIhttps://www.klaviyo.com/uk/solutions/aiK:AICustomer AgentKlaviyo MCP server
  11. Klaviyo Composerhttps://www.klaviyo.com/uk/composerThe marketing agent that knows and grows your business
  12. Klaviyo and ChatGPThttps://www.klaviyo.com/uk/integrate/chatgptIt connects through the Klaviyo MCP Server
  13. Klaviyo help centre: holdout groupshttps://help.klaviyo.com/hc/en-us/articles/18138290642971You must have at least 400,000 profiles… to qualify for holdout groups.
  14. Klaviyo pricinghttps://www.klaviyo.com/uk/pricingUp to 250 profiles500 emails/monthActive profiles | 500 | USD 205,000 emails/monthUnited States - Toll free | USD 0.01 + provider fees

Purple Engage sources

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Every comparison, and how the facts on these pages were checked.

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