Comparison
Purple Engage vs Adentro
Adentro and Purple Engage compared on WiFi capture, POS, email, paid media, measurement and pricing. Every statement about Adentro comes from its own website and links to its source.
Adentro or Purple Engage: which fits your venue?
Choose Adentro if paid media on Meta and Instagram drives your marketing and you want to see which ads were followed by a visit, or you run a mall, stadium or venue and want to sell sponsorship and retail media. 1
Choose Purple Engage if you want SMS and WhatsApp as well as email, offers redeemed at the POS, and each campaign measured against a held-back group with a free plan.
How do Adentro and Purple Engage compare, feature by feature?
Checked on adentro.com on October 15, 2026. The Adentro column says only what its own pages state, each with a numbered source. Where its site does not mention something, the cell says “Not listed on their site”, which is not the same as “No”.
Scroll across to compare all columns.
| Feature | Adentro | Purple Engage |
|---|---|---|
| Guest WiFi capture | Customer profiles from guest WiFi, on existing access points including Cisco and Meraki. 16 | Every guest WiFi sign-in becomes a contact with a visit history, from Purple WiFi, Cisco Spaces, Cisco Meraki or Juniper Mist.Also runs without Purple WiFi: venues can be created in Engage. |
| POS integrations | Clover, Square, Toast, Heartland and Genius, used to follow campaigns through to transactions. 3 | Sales from Square, Lightspeed X-Series, Epos Now, Loyverse and Oracle Simphony.Toast and Lightspeed K-Series check offer codes at the POS. |
| Offers redeemed at the POS | Not listed on their site | Codes pushed into Lightspeed X-Series and Shopify, checked live at Toast and Lightspeed K-Series, and read back from Square, Epos Now, Loyverse and Oracle Simphony sales. A pilot the Purple team sets up with you. |
| Table bookings | Not listed on their site | No native bookings.Booking data from ResDiary, and a completed booking can start a journey. |
| Hotel PMS | Not listed on their site | Mews and apaleo: stays land on the guest record, and a hotel checkout can start a journey. |
| Email marketing | Automated welcome and win-back email, driven by visit behavior. 4 | A drag-and-drop builder on a brand kit, a send preview with exclusions by reason, A/B tests and journeys. |
| SMS | Not listed on their site | Through your own Twilio account, at Twilio's price with no Purple markup, and one credit a segment. |
| Not listed on their site | Template campaigns through your own Twilio account, at one credit a message. No marketing templates to US numbers, which Meta has paused. | |
| Automated journeys | An automated win-back email when a guest stops returning. 4 | Started by a WiFi visit, a purchase, a completed booking, a hotel checkout, a birthday and more, with split paths and held-back groups. |
| Loyalty | Connects to Punchh, Thanx and Paytronix. 1 | No points or stamps loyalty.Rewards are single-use vouchers with caps, a cooldown and a budget. |
| Review management | Not listed on their site | A “leave a review” button on surveys, shown to every respondent.Review requests to every guest after a recorded visit, by email or text, with no score gating and nothing offered in return. |
| Guest surveys | Not listed on their site | 16 question types, with answers written to the guest profile and NPS tags. |
| Foot traffic, dwell and occupancy | Foot traffic analytics from WiFi-verified visits. 1 | No people counting, dwell time or occupancy. Visits come from WiFi sign-ins, so they are a lower bound. |
| Results against a held-back group | Walk-Through Rate: the share of people exposed to your ads who then visited, from WiFi-verified visits. A held-back group is not listed on their site. 5 | The extra share of guests who came back, booked or bought against a held-back group, with a 95% range and sales for each group. “Not measured yet” when fewer than 50 are held back. |
| Paid ad audiences | Retargeting on Meta and Instagram, and lookalike audiences, with self-service or managed media. 16 | Facebook and Instagram audiences of guests whose consent allows ads, with a person approving each campaign and its fee. A pilot the Purple team sets up with you. |
| AI assistant | Not listed on their site | An AI team that raises ideas every night and stages work for a person to approve. By default, nothing is sent until a person approves it. |
| MCP server | Not listed on their site | A remote MCP server: a scoped key can read, draft and ask for approval. No scope can send. |
| Public API | Not listed on their site | A public REST API with 31 paths and 14 scopes, and signed webhooks. |
How are Adentro and Purple Engage priced?
Adentro
Adentro publishes pilot plans for independent restaurants at 1 to 5 locations, from $25 a month. Pricing for 10 or more locations is scoped to the footprint. 6
Media is on top. Self-service is 10% of ad spend, capped at $2,500 a month; white-glove has no service fee. Their pricing page says a typical full pilot with managed media runs about $1,000 a month all-in. 6
| Plan | Price a month | What it covers |
|---|---|---|
| Capture | $25 | Guest database from WiFi connections |
| Full Platform | $49.99 | Capture, plus automated win-back campaigns |
As shown on adentro.com on October 15, 2026. Prices change, so check their site before you decide.
Purple Engage
Purple Engage publishes its prices. You pay for credits, the monthly usage unit, and contacts are unlimited*. The free plan is listed at 500 credits a month with no card, and paid plans are listed from $16 to $1,280 a month. Each text segment or WhatsApp message uses one credit, and Twilio also bills it on your own account, with no Purple markup.
See Purple Engage pricingWhen is Adentro the better choice?
When one of these describes your venues, going by what Adentro's own site says.
- Paid media is central to your marketing, and you want to see which ads were followed by a visit, measured outside the ad platforms' own reports. 5
- You run a mall, stadium or venue and want to sell sponsorship, retail media and captive portal advertising. 1
- You want a specialist to run your campaigns for you. 6
Where Adentro is ahead
- Retargeting and lookalike audiences on Meta and Instagram, with visits counted against ad exposure. 1Purple Engage:Paid ad audiences are Facebook and Instagram audiences of guests whose consent allows ads, with a person approving each campaign and its fee. A pilot the Purple team sets up with you.
- Sponsorship, retail media and captive portal advertising for malls, venues and stadiums. 1Purple Engage:Engage sells no sponsorship or advertising on the WiFi portal.
- Point of sale connections for Clover, Heartland and Genius, as well as Square and Toast. 3Purple Engage:Engage has no Clover, Heartland or Genius connector. It reads sales from Square, Lightspeed X-Series, Epos Now, Loyverse and Oracle Simphony, and checks offer codes at Toast and Lightspeed K-Series.
When is Purple Engage the better choice?
When one of these describes your venues.
- You want SMS and WhatsApp as well as email, sent through your own Twilio account, with no Purple markup on Twilio's price.
- You want offers redeemed at the POS: codes pushed into Lightspeed X-Series and Shopify, checked live at Toast and Lightspeed K-Series, or read back from Square, Epos Now, Loyverse and Oracle Simphony sales.
- You want each campaign measured against a held-back group (5% of every new campaign and journey by default): the extra share of guests who came back, booked or bought, with a 95% range and gross sales for each group.
- You want surveys and review requests: 16 survey question types, and review requests to every guest after a recorded visit, with no score gating.
- You want published prices: pay for what you send, with unlimited* contacts and a free plan.
How do you switch from Adentro to Purple Engage?
Switching from Adentro: what changes, step by step.
Moving from Adentro
- There is no ready-made Adentro connector. Bring guests in by CSV import, CSV over SFTP, the public API or Zapier where Adentro can export them.
- Square is one of the POS systems Engage reads sales from, so a Square venue keeps its POS.
- Create your venues in Engage, or connect Purple WiFi, Cisco Spaces, Cisco Meraki or Juniper Mist.
- Import your contacts by CSV. Engage records which channels each contact's consent covers and who attested to it.
- Connect your POS, booking system or PMS, so spend, bookings and stays land on the guest record. Visits come from a connected WiFi system.
- Set up your own sending domain for email, and your own Twilio account for SMS and WhatsApp.
- Rebuild your automations as journeys by hand. Campaigns your AI team stages hold back 5% of guests, so your first one can be measured against a held-back group.
Questions
Is Adentro the same company as Zenreach?
Yes. Adentro's own company page says it was formerly Zenreach, founded in 2012 and headquartered in San Francisco. 2
Is Purple Engage an alternative to Adentro?
For WiFi capture, email, offers and campaign measurement, yes, and Engage adds SMS, WhatsApp and surveys. Adentro is built around paid media and its Walk-Through Rate, and sells sponsorship for malls, venues and stadiums. Engage's paid ad audiences are a pilot. 1
How is Walk-Through Rate different from a held-back group?
As Adentro describes it, Walk-Through Rate is the share of people exposed to your ads who then visited. A held-back group answers a different question: how many more guests came back than would have come anyway. Engage shows that extra share, with a 95% range. 5
Where do these facts come from?
Every statement about Adentro on this page comes from adentro.com, read on October 15, 2026. Each source below lists the words we relied on. Purple Engage facts come from our own product pages.
- Adentro home pagehttps://adentro.com/
retargeting on Meta and Instagram, and lookalike audiences
Walk-Through Rate proves which ads drove real in-store visits
turn first-party audience data into sponsorship revenue, retail media, and captive portal advertising
Guest WiFi turns anonymous foot traffic into real customer profiles automatically.
loyalty (Punchh, Thanx, Paytronix)
Device-verified WiFi visits
- About Adentrohttps://adentro.com/company-info.html
Adentro, formerly Zenreach, was founded in 2012 and is headquartered in San Francisco.
across more than 6,000 locations
- Adentro integrationshttps://adentro.com/integrations.html
Combine advertising, transaction data, and visit behavior in one view.
tracking it through Square point of sale transactions.
Track marketing performance through your Toast point of sale, from ad to transaction.
Connect Heartland to follow each campaign through to the point of sale transaction.
Connect your Genius point of sale to tie marketing to transactions.
- Adentro email marketinghttps://adentro.com/email-marketing.html
Adentro uses visit behavior to power automated email and measure the visits that follow.
When a guest stops returning, send an automated win-back email.
- Adentro Walk-Through Ratehttps://adentro.com/walk-through-attribution.html
Walk-Through Rate measures people who saw your ads and then visited your location.
Device-verified visits, independent of the ad platforms.
the percentage of people exposed to your digital ads who then physically visited
Compare exposed audiences with physical visits using Adentro’s WiFi-based signal.
- Adentro pricinghttps://adentro.com/pricing.html
A go-to-market specialist runs it for you.
Adentro plans start at $25 a month.
Running a pilot at 1 to 5 locations?
Operating 10+ locations? Pricing is scoped to your footprint.
10% of ad spend
Capped at $2,500 per month.
No service fees. No retainers.
A typical full pilot, platform plus managed media, runs about $1,000 per month all-in.
Adentro works with your existing WiFi access points, including Cisco and Meraki.
Two ways to run your media.
$25 / mo
Build your guest database automatically from every WiFi connection.
$49.99 / mo
Everything in Capture, plus automated win-back campaigns
Purple Engage sources
Other comparisons
Purple Engage vs Stampede
A guest platform for UK venues that joins WiFi capture, bookings, payments, loyalty and reviews. Its site says it works best for multi-site operators and venues on Square.
Purple Engage vs SevenRooms
A reservations platform with CRM, marketing and loyalty for restaurants, hotel F&B, clubs and bars. Its site says more than 15,000 restaurants use it.
Purple Engage vs Aislelabs
WiFi analytics and WiFi marketing for physical venues such as shopping centers and airports, sold as three products: Flow, Connect and Marketing.
Purple Engage vs Bloom Intelligence
An AI marketing platform for restaurants that builds one guest profile from WiFi, POS, online ordering, reservations, the website and more. Its site cites guest records across 1,000+ restaurants.
Purple Engage vs Social WiFi
A WiFi marketing platform for restaurants, cafes, shops and hotels: data capture at WiFi login, email, SMS and WhatsApp, review gathering and visit rewards, at a price that does not change as the database grows.
Purple Engage vs Beambox
A guest WiFi marketing platform for small, brick-and-mortar businesses: WiFi login, email, SMS and review prompts, with its own Plug & Play access point. Its site says more than 12,000 businesses use it.
Purple Engage vs Airship
A CRM and email marketing platform for UK hospitality, priced per location. Its site says it works only with hospitality brands.
Purple Engage vs Mailchimp
Email and SMS marketing for small and growing businesses, with pages for restaurants and hotels. Part of Intuit.
Purple Engage vs Klaviyo
An AI marketing platform and B2C CRM, with product reviews for Shopify and WooCommerce stores and a page for restaurants. Its site says it powers 205,000+ brands.
All comparisons
Every comparison, and how the facts on these pages were checked.
See Purple Engage on your own venues
The free plan is listed at 500 credits a month, with unlimited* contacts and no card needed.