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Comparison

Purple Engage vs Social WiFi

Social WiFi and Purple Engage compared on WiFi capture, email, SMS, WhatsApp, reviews, loyalty, measurement and pricing. Every statement about Social WiFi comes from its own website and links to its source.

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Social WiFi or Purple Engage: which fits your venue?

Choose Social WiFi if you want the WiFi login page, email, SMS, WhatsApp, review gathering and visit rewards in one dashboard, on one of the 20+ router and WiFi systems it lists, at a price that does not grow with your database. 12

Choose Purple Engage if you want POS spend on the guest record, offers redeemed at the POS, review requests with no score gating, and each campaign measured against a held-back group.

How do Social WiFi and Purple Engage compare, feature by feature?

Checked on socialwifi.com on October 15, 2026. The Social WiFi column says only what its own pages state, each with a numbered source. Where its site does not mention something, the cell says “Not listed on their site”, which is not the same as “No”.

Scroll across to compare all columns.

Social WiFi and Purple Engage, feature by feature, checked October 15, 2026
FeatureSocial WiFiPurple Engage
Guest WiFi captureBranded WiFi login pages with Google, Facebook, X, email and more, on 20+ router and WiFi systems. 2Every guest WiFi sign-in becomes a contact with a visit history, from Purple WiFi, Cisco Spaces, Cisco Meraki or Juniper Mist.Also runs without Purple WiFi: venues can be created in Engage.
POS integrationsNot listed on their siteSales from Square, Lightspeed X-Series, Epos Now, Loyverse and Oracle Simphony.Toast and Lightspeed K-Series check offer codes at the POS.
Offers redeemed at the POSNot listed on their siteCodes pushed into Lightspeed X-Series and Shopify, checked live at Toast and Lightspeed K-Series, and read back from Square, Epos Now, Loyverse and Oracle Simphony sales. A pilot the Purple team sets up with you.
Table bookingsNot listed on their siteNo native bookings.Booking data from ResDiary, and a completed booking can start a journey.
Hotel PMSNot listed on their siteMews and apaleo: stays land on the guest record, and a hotel checkout can start a journey.
Email marketingAutomated email campaigns, a drag-and-drop editor and an AI email creator. 2A drag-and-drop builder on a brand kit, a send preview with exclusions by reason, A/B tests and journeys.
SMSSMS login and SMS campaigns, powered by Twilio and Vonage. 4Through your own Twilio account, at Twilio's price with no Purple markup, and one credit a segment.
WhatsAppWhatsApp login on the portal, then WhatsApp campaigns and automations. WhatsApp messaging fees apply. 3Template campaigns through your own Twilio account, at one credit a message. No marketing templates to US numbers, which Meta has paused.
Automated journeysAutomations based on WiFi logins, birthdays and time since the last visit. 35Started by a WiFi visit, a purchase, a completed booking, a hotel checkout, a birthday and more, with split paths and held-back groups.
LoyaltyVisit rewards: an offer email on a chosen visit, such as the 5th, 10th or 20th. 35No points or stamps loyalty.Rewards are single-use vouchers with caps, a cooldown and a budget.
Review managementReview gathering with review gating: positive reviews go public, negative ones stay private. AI reply suggestions. 2A “leave a review” button on surveys, shown to every respondent.Review requests to every guest after a recorded visit, by email or text, with no score gating and nothing offered in return.
Guest surveysCustom survey and feedback forms. 216 question types, with answers written to the guest profile and NPS tags.
Results against a held-back groupCustomer visit tracking and analytics. A held-back group is not listed on their site. 2The extra share of guests who came back, booked or bought against a held-back group, with a 95% range and sales for each group. “Not measured yet” when fewer than 50 are held back.
Paid ad audiencesWiFi activity synced with Facebook, Google, TikTok and Snapchat to retarget guests. 1Facebook and Instagram audiences of guests whose consent allows ads, with a person approving each campaign and its fee. A pilot the Purple team sets up with you.
AI assistantFour AI tools: an email generator, feedback summaries, reply suggestions and replies in the guest's language. 6An AI team that raises ideas every night and stages work for a person to approve. By default, nothing is sent until a person approves it.
MCP serverNot listed on their siteA remote MCP server: a scoped key can read, draft and ask for approval. No scope can send.
Zapier and automation appsZapier and webhooks, listed among their integrations. 1Apps for Zapier, Make, Pipedream and Microsoft Power Automate, all in beta; Zapier access is by invitation.
Public APIFull API access. 2A public REST API with 31 paths and 14 scopes, and signed webhooks.

How are Social WiFi and Purple Engage priced?

Social WiFi

Social WiFi's home page shows prices from $29 a month. Its pricing page lists a plan for food and beverage venues and one for hotels priced by number of rooms, and quotes malls and airports through sales. 12

Every feature is included, the price does not change as the database grows, and there is a 14-day free trial with no long-term commitment. 2

As shown on socialwifi.com on October 15, 2026. Prices change, so check their site before you decide.

Purple Engage

Purple Engage publishes its prices. You pay for credits, the monthly usage unit, and contacts are unlimited*. The free plan is listed at 500 credits a month with no card, and paid plans are listed from $16 to $1,280 a month. Each text segment or WhatsApp message uses one credit, and Twilio also bills it on your own account, with no Purple markup.

See Purple Engage pricing

When is Social WiFi the better choice?

When one of these describes your venues, going by what Social WiFi's own site says.

  • You want one fixed monthly price with every feature included, which does not change as your guest database grows. 12
  • You want the WiFi login page itself, on one of the 20+ router and WiFi systems they list, with WhatsApp or SMS login to verify phone numbers. 23
  • You want retargeting audiences on Facebook, Google, Snapchat, TikTok and X. 2

Where Social WiFi is ahead

  • The WiFi login page itself, on 20+ router and WiFi systems. 2Purple Engage:Engage reads sign-ins from Purple WiFi, Cisco Spaces, Cisco Meraki and Juniper Mist, and venues can also be created in Engage without any of them.
  • Retargeting on five ad networks: Facebook, Google, Snapchat, TikTok and X. 2Purple Engage:Paid ad audiences are Facebook and Instagram audiences of guests whose consent allows ads, with a person approving each campaign and its fee. A pilot the Purple team sets up with you.
  • AI replies to guest feedback, written in the guest's own language. 26Purple Engage:Engage drafts no replies to reviews. Survey answers are written to the guest profile, with NPS tags.

When is Purple Engage the better choice?

When one of these describes your venues.

  • You want POS spend on the guest record: sales from Square, Lightspeed X-Series, Epos Now, Loyverse and Oracle Simphony, with offers redeemed at the POS.
  • You want each campaign measured against a held-back group (5% of every new campaign and journey by default): the extra share of guests who came back, booked or bought, with a 95% range and gross sales for each group.
  • You want review requests sent to every guest after a recorded visit, with no score gating and nothing offered in return.
  • You run hotels. Stays from Mews and apaleo land on the guest record, and a hotel checkout can start a journey.
  • You want an AI team that raises ideas every night and stages work for a person to approve: by default, nothing is sent until a person approves it.

How do you switch from Social WiFi to Purple Engage?

Switching from Social WiFi: what changes, step by step.

Moving from Social WiFi

  • There is no ready-made Social WiFi connector. Bring guests in by CSV import, CSV over SFTP, the public API or Zapier.
  • If your access points are Cisco Meraki or Juniper Mist, or you use Cisco Spaces, Engage reads WiFi sign-ins from them directly. Otherwise create your venues in Engage.
  1. Create your venues in Engage, or connect Purple WiFi, Cisco Spaces, Cisco Meraki or Juniper Mist.
  2. Import your contacts by CSV. Engage records which channels each contact's consent covers and who attested to it.
  3. Connect your POS, booking system or PMS, so spend, bookings and stays land on the guest record. Visits come from a connected WiFi system.
  4. Set up your own sending domain for email, and your own Twilio account for SMS and WhatsApp.
  5. Rebuild your automations as journeys by hand. Campaigns your AI team stages hold back 5% of guests, so your first one can be measured against a held-back group.

Questions

Is Purple Engage an alternative to Social WiFi?

For guest data, email, SMS, WhatsApp, journeys and surveys, yes. Social WiFi runs the WiFi login page itself on more than 20 router and WiFi systems. Engage reads sign-ins from Purple WiFi, Cisco Spaces, Cisco Meraki and Juniper Mist. 2

Can I bring my Social WiFi contacts to Purple Engage?

Their pricing page lists customer data export by CSV and API. Import the CSV into Engage, which records which channels each contact's consent covers and who attested to it. 2

Does Purple Engage gate reviews by score?

No. Review requests go to every guest after a recorded visit, with no score gating and nothing offered in return. Social WiFi's pricing page lists review gating, where positive reviews go public and negative ones stay private. 2

Where do these facts come from?

Every statement about Social WiFi on this page comes from socialwifi.com, read on October 15, 2026. Each source below lists the words we relied on. Purple Engage facts come from our own product pages.

  1. Social WiFi home pagehttps://socialwifi.com/Every WiFi login becomes a real customer profileFixed pricing even as your data growsFrom $29/moSync your WiFi activity with Facebook, Google, TikTok and SnapchatZapierWebhooks
  2. Social WiFi pricinghttps://socialwifi.com/pricing/Perfect for Restaurants, Cafes, salons, shops etc.Specifically built with hotels in mind, both big and small.Hardware integrations with over 20 router and WiFi systemsNo hidden plans. No locked features.Ad integrations with Facebook, Google, Snapchat, TikTok & XNumber of roomsTo learn more, please contact us directly.Data grows, price doesn't14 days for freeThere's no long-term commitmentMultiple login methods: Google, Facebook, X, Email and moreAutomated email marketing campaignsProfessional drag & drop email editorAI Email CreatorReview gating - positive reviews go public, negative ones stay privateAI feedback suggestions - reply quickly and effectivelyCustom survey & feedback formsCustomer visit trackingAdvanced data analytics with charts and key metricsFull API access for custom integrationsExportable customer data (CSV, API, integrations)
  3. Social WiFi WhatsApp marketinghttps://socialwifi.com/whatsapp-marketing/Verified phone numbers in your CRMWhatsApp login on your captive portalSend campaigns and automations to guests on WhatsAppWhatsApp messaging fees apply.based on a guest's WiFi logins, birthday or time since their last visitoffers sent on their 5th, 10th or 20th visit
  4. Social WiFi SMS marketinghttps://socialwifi.com/sms-wifi-marketing/SMS login on your captive portalPowered by Twilio and Vonage, campaigns can be sent worldwide.
  5. Social WiFi customer loyaltyhttps://socialwifi.com/product-customer-loyalty/Choose from 8 delivery automationsRewards on every 10th visit
  6. Social WiFi artificial intelligencehttps://socialwifi.com/artificial-intelligence/Four AI tools built into Social WiFiReplies in your guest's language

Purple Engage sources

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All comparisons

Every comparison, and how the facts on these pages were checked.

See Purple Engage on your own venues

The free plan is listed at 500 credits a month, with unlimited* contacts and no card needed.

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